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MAS Shared Responsibility Framework: continuous phishing and brand monitoring for Singapore

Singapore’s Shared Responsibility Framework (SRF) assigns anti-phishing duties to financial institutions and telcos — with payouts to scam victims where those duties are breached — which pushes Singaporean FIs toward continuous phishing and brand-impersonation monitoring.

Last reviewed: July 20, 2026

SRF
the MAS + IMDA Shared Responsibility Framework assigns anti-phishing duties to FIs and telcos
Source: MAS
Victim payouts
compensation can flow to victims where an FI or telco breaches its SRF duties
Source: MAS SRF
SEA gateway
Singapore is the clean entry point to the rest of South-East Asia
Source: Regional GTM

The SRF, from the Monetary Authority of Singapore (MAS) together with the IMDA, makes phishing defence a shared duty rather than solely the customer’s problem. The practical effect is that continuous phishing and brand monitoring shifts from a nice-to-have to a due-diligence expectation. Singapore is also the clean gateway to the rest of South-East Asia, and an English-language product and content work here without localisation.

What the SRF changes

The Shared Responsibility Framework places duties on financial institutions and telcos to guard against phishing, and sets a payout waterfall to victims where those duties are breached. That turns continuous phishing and brand monitoring into part of meeting the duty, not an optional extra.

Why this matters beyond banks

Because Singapore is the SEA gateway, a monitoring posture that satisfies Singaporean expectations tends to travel across the region. Establishing detection here gives you a defensible baseline you can extend to the rest of South-East Asia.

How continuous detection maps to the duty

Early detection of lookalike domains and cloned login pages that target your brand is the front line of the phishing defence the SRF is aimed at. Finding the impersonation infrastructure before it is used against customers is what shifts you from reacting to breaches toward preventing them.

How impersona.io helps

impersona.io generates 180+ permutations of your domain, checks each against live DNS and registration data, captures takedown-ready evidence, and alerts on new lookalikes and certificates. It works in English out of the box, is transparently priced and self-serve, and your first brand check is free.

Frequently asked questions

What is the MAS Shared Responsibility Framework?

The SRF, from the Monetary Authority of Singapore with the IMDA, assigns anti-phishing duties to financial institutions and telcos and provides for payouts to scam victims where those duties are breached.

Does the SRF require brand monitoring?

The framework pushes financial institutions toward continuous phishing and brand monitoring as part of meeting their duties, because early detection of impersonation is central to preventing the phishing losses it targets.

Can I use impersona.io from Singapore without localisation?

Yes. The product and content work in English, and Singapore’s PDPA excludes business contact information used for B2B from personal-data protection, so an English-language rollout is straightforward.

Is EU hosting an issue for a Singapore buyer?

For most Singaporean buyers it is a non-issue. Data is stored and processed in the EU (Frankfurt) and encrypted. If you need in-region hosting, ask — we will be honest about current limits.

Do I need to contact sales?

No. impersona.io is self-serve with transparent pricing, and the first brand check is free — no demo call needed.

Other regions

See your own exposure first

Your first brand check is free. It generates roughly 160 permutations of your domain and checks them against live DNS and domain registration data.